mcclellan theory

Acquired Needs Theory (mcclellan)

Some needs are acquired as a result of life experiences

• need for achievement, accomplish something difficult. as kids encouraged to do things for themselves.
• need for affiliation, form close personal relationships. as kids rewarded for making friends.
• need for power, control others. as kids, able to get what they want through controlling others.

Again similar to maslow and alderfer.
These needs can be measured using the TAT (thematic apperception test), which is a projection-style test based on interpreting stories that people tell about a set of pictures.